THE CAR CRUSHING MACHINE

 

This is a production for a GMC Trucks commercial. Norman was asked to build a machine of massive proportions that could crush a four-door sedan sitting on a flat-bed tow truck. Four 20-foot hydraulic rams were needed to enable the crushing capacity of 150 tons. Norman delivered and assembled the project in an aircraft hangar at the Santa Monica Airport. Through Norman’s intense research; finding the right team and resources to build; and finally, ensuring the project was well built and safe, he and his team delivered, operated and managed the project successfully.

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